Roots

Why buy from Roots?

Every pound spent at Roots stays in Cardigan / Aberteifi. Independent shops recirculate up to £2.50 for every £1 spent, compared to about £1.40 at chains — more local jobs, more local suppliers, more community.

Britain's only coastal national park — wild Atlantic coastline, Viking heritage, and a food culture built on seafood, dairy, and some of the best small producers in Wales.