Independent Brands Coverage
Cottage industries and maker-led businesses.
good kynd and the professional services shift behind functional iced chai latte brand
good kynd is a professional services business or service launch focused on functional iced chai latte brand, addressing ready-to-drink shoppers want indulgent formats with functional ingredients and cleaner positioning.
Saltyface UK and the professional services shift behind skin-first tanning brand uk launch
Saltyface UK is a professional services business or service launch focused on skin-first tanning brand uk launch, addressing beauty consumers want sensitive-skin-friendly tanning products through local DTC routes.
Gróa and the professional services shift behind brow and lash growth brand
Gróa is a professional services business or service launch focused on brow and lash growth brand, addressing younger beauty customers want accessible growth products with clearer category positioning.
Trouble Maker and the professional services shift behind gen zalpha makeup brand
Trouble Maker is a professional services business or service launch focused on gen zalpha makeup brand, addressing younger beauty consumers want playful, accessible makeup designed around their own buying habits.
INNBEAUTY Project UK and the professional services shift behind beauty brand uk retail launch
INNBEAUTY Project UK is a professional services business or service launch focused on beauty brand uk retail launch, addressing value-led skincare brands need credible UK retail partners to reach new customers.
Orebella UK and the professional services shift behind fragrance uk launch
Orebella UK is a professional services business or service launch focused on fragrance uk launch, addressing premium fragrance buyers want sensorial, founder-led brands with distinctive retail moments.
Refy Skincare and the professional services shift behind skincare category launch
Refy Skincare is a professional services business or service launch focused on skincare category launch, addressing beauty brands need to expand categories without losing the clarity that made the original brand work.
Article • 6 September 2024YEW and the professional services shift behind sparkling water brand
YEW is a professional services business or service launch focused on sparkling water brand, addressing UK consumers want flavour-led soft drinks that feel adult without relying on sugar, caffeine or alcohol.
CHANCE Clean Cider and the professional services shift behind clean cider brand
CHANCE Clean Cider is a professional services business or service launch focused on clean cider brand, addressing drinkers moderating alcohol need adult cider options with clearer no-and-low positioning.
Article • 11 July 2024Lonkero Drinks and the professional services shift behind long drink brand
Lonkero Drinks is a professional services business or service launch focused on long drink brand, addressing UK drinkers are looking for lighter, distinctive RTD formats beyond familiar canned cocktails.
Article • 13 June 2024Common and the professional services shift behind functional drinks brand
Common is a professional services business or service launch focused on functional drinks brand, addressing adult soft drink buyers are looking for mood, flavour and moderation-led alternatives.
XOXO Soda and the professional services shift behind functional soda brand
XOXO Soda is a professional services business or service launch focused on functional soda brand, addressing soft drink shoppers want alternatives that feel premium, functional and less conventional than legacy sodas.